Sea Change Consortium at the kick-off meeting in Plymouth

Caption: Sea Change Consortium at the kick-off meeting in Plymouth, UK

Sea Change, a new €3.5 million EU Horizon 2020-funded project, will address the challenge of raising European citizens’ awareness of the intrinsic links between the ocean and human health.

Europe cannot achieve sustainable exploitation of marine resources and maintain a healthy ocean unless its citizens understand the full extent of the medical, economic, social, political and environmental importance of the sea to Europe and how their behaviour can have an impact on marine ecosystems. By developing “Ocean Literacy” (an understanding of the ocean’s influence on us and our influence on the ocean) in Europe, Sea Change aims to foster responsible behaviour of citizens towards the seas and ocean and their resources.

Sea Change will run for three years and involves 17 partners from nine countries across Europe. From 12-14 May 2015, the project’s partners met in Plymouth to discuss strategies for bringing about a fundamental “Sea Change” in the way European citizens view their relationship with the sea.

Sea Change will move to bring about real actions using behavioural and social change methodologies. Building upon the latest social research on citizen and stakeholder attitudes, perceptions and values, the Sea Change partnership will design and implement mobilisation activities focused on education, community, governance actors and directly targeted at citizens.

Sea Change Coordinator Jon Parr, from the Marine Biological Association (UK), said: “This kick off meeting felt like the start of a new and exciting chapter in how we, as European citizens, view our seas and their importance in our daily lives. I hope it is a Sea Change moment! We have quite an ambitious programme ahead of us and it was encouraging to see that all of the Sea Change partners were ready to rise to the challenges, including linking into the other relevant initiatives around us.”

On the second day of the kick off meeting, collaborative workshops were held with Sea Change’s sister Horizon 2020 project ResponSEAble, which was also holding a coinciding kick off meeting in Plymouth. ResponSEAble aims to support the emergence of an effective and dynamic European ocean knowledge system that contributes to raising awareness on our (individual and collective, direct and indirect) responsibility and interest in a healthy and sustainable ocean.

Collaboration between these two projects ensures that efforts made in each project complement and support the other. During the workshops, the Sea Change and ResponSEAble partners made dedicated efforts to ensure: optimal and collaborative communication; efficient collection, review and structuring of the available knowledge; the establishment of a shared framework of the concept of “Ocean Literacy”; and strategic engagement with decision makers.

Overall, the meeting was a success, with the partnership eager to begin work immediately, particularly on establishing the foundations for strong and robust strategies and campaigns to be used within the project. The Sea Change International Advisory Group is meeting in Lisbon in June as part of “Blue Week” and will be participating in a transatlantic Ocean Literacy workshop where a number of European, US and Canadian experts will give their advice on the project and the way ahead.

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About the Project

Sea Change is an EU H2020 funded project that aims to establish a fundamental “Sea Change” in the way European citizens view their relationship with the sea, by empowering them, as Ocean Literate citizens, to take direct and sustainable action towards a healthy ocean, healthy communities and ultimately a healthy planet.

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The Sea Change consortium consists of 17 partners from nine different countries, coordinated by the Marine Biological Association of the United Kingdom.

This consortium, which comprises nine public research organisations, one SME, five non profit organisations and two higher education institutions, brings together selected experts to collectively provide the knowledge, competence, skills and facilities needed for ensuring a good project development, the achievement of project objectives and the successful delivery of project results.


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    Jon Parr
    Sea Change Coordinator
    +44(0)1752 426479

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    Jon Parr
    Sea Change Coordinator

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    Marine Biological Association
    Citadel Hill,  Plymouth,
    PL1 2PB, United Kingdom

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